Targeted email marketing example from Copywriting course

Targeted Marketing Email Campaign exercise: Westminster Bridge Cycle work  

Dear Sandra,

Dreading your busy commute over Westminster Bridge this week? Road Rage with selfish drivers? Have you heard the latest from TfL? Your bike journey across the river is about to get a lot safer thanks to the introduction of segregated cycle lanes so you can cycle in confidence. A lot quicker too with improved links to the East-West Cycle Superhighway and the Central London Cycling Grid. Join up with friends and explore new places on your bike!

Work starts now and is due for completion in 2018.

For more information on how it will benefit you see tfl.gov.uk/westminster-bridge-south   

Dear Sam,

When was the last time that you ventured over Westminster Bridge on foot? Noisy and busy with traffic and impossible to find a safe place to cross? No longer with the news that TfL is commencing work this month on better pedestrian crossings. You can also look forward to a more accessible, greener and pleasant environment to walk through with new trees and benches and a 20mph speed limit to slow down traffic. Take in the amazing views across the river and enjoy your City like never before! Work is due for completion in 2018.

For more information on how the remodelling will benefit you go to tfl.gov.uk/westminster-bridge-south